Tiara Air Aruba was established stemming forth from the entrepreneurial spirit of the Muyale Family, who have operated Airport Ground Handling operations in Aruba for 38 years and Curacao for 10 years. In 2006, Tiara Air Aruba’s current CEO, Alejandro Muyale, recognized the opportunity of building a new national airline. He fulfilled his dream of applying for a certification with the Department of Civil Aviation of Aruba for operating an airline. Tiara Air Aruba’s start-up strategy was to build from a small operation, servicing flights between Aruba, Curacao, Bonaire and the Venezuelan peninsula Paraguana into later becoming a regional airline.
The company name Tiara, was chosen based on CEO Alejandro Muyale’s daughter’s name and is also derived from the Latin word for crown. The crown, naturally, also alludes to royalty, pointing indirectly to Aruba’s relationship with the Kingdom of the Netherlands.
For the operation, Tiara Air Aruba acquired 2 aircrafts of the Short 360-200 type, each a 36 seater. This type of aircraft with a capacity of 36 seats is considered a traditional ‘working horse’ for short haul flights. By offering a good frequency and good reliability, Tiara established itself as an important player in the transportation for both business- and leisure purposes. In the first five years of operation, the team of Tiara Air Aruba built a solid company, slowly growing in size, opening more gateways and adding frequencies to comply with the demand from the different markets. It currently services the destinations of Aruba, Bonaire, Curacao, Riohacha (Colombia), Maracaibo & Punto Fijo (Venezuela).
Since late 2011, Tiara Air Aruba has been working with local and international aviation authorities to incorporate the new aircraft into its operations. In addition to the 737-300, Tiara also included a private jet in its fleet, to address Aruba’s need for its own air ambulance service and the potential for an increase in demand for private jet services. With the Boeing 737-300 new routes will be to Medellin and Armenia , in Colombia, Caracas & Maracaibo Venezuela, and Ft. Lauderdale in Florida, USA. More routes will follow.
Tiara Air Aruba will follow its strategy to provide service to lesser served gateways, offering an attractive product focusing on consumer-friendly in-flight service and good frequencies to ensure the passenger can find the best schedule for his needs. Once in operation, the Boeing fleet will continue to grow, and with it, a small family business that will soon be Aruba’s largest provider of airline seats to Aruba and its surrounding islands.
Bon Bini….
We look forward to see you on board and hope you enjoy your flight!
Mission statement
Tiara Air Aruba is committed to giving its esteemed customers and employees value within all destinations and beyond, from the youngest to the young at heart.
This means giving an excellent on time performance to our customers, when purchasing a ticket smooth and efficient, check-in at the airports and a convenient itinerary. We transport customers in an accommodating atmosphere, with a simpatico and high quality customer service.
